MSc in International Commerce and Digital Marketing

Overview

Global vision and local awareness

In today’s commercial world the skill set that is expected from a professional is much more diverse than it was just a few decades ago. Parallel to embracing globalization, managers need to be aware of local market characteristics and should also possess the skills and knowledge to access these markets with digital means.

The ICDM programme not only offers students a unique combination of skills and knowledge in marketing and sales, digitalisation, social media and international commerce but also opportunities to pursue professional projects at various local and multinational companies.

Semester starts

September

Degree info

MSc in International Commerce and Digital Marketing
1 year + internship / 90 ECTS
Language of instruction: English
Tuition fee: 12 950 EUR

Edunation application period

Regular Admissions
• Rolling: 25.07.2026

Objectives

The master programme in International Commerce & Digital Marketing blends international students coming from various backgrounds and with different experiences creating a truly diverse atmosphere.

Students will work on real-world commercial projects and digital marketing missions designed in collaboration with local and international partner companies allowing them to obtain the managerial skills and explore the usage of digital tools for brand management and customer management through the different media channels.

Lectures are delivered by:

Practitioners, experts and managers from the business world who transfer their experiences in terms of knowledge and concrete examples to the students
Faculty professors recongised as leaders in their fields of study.