Overview

Global vision and local awareness

In today’s commercial world the skill set that is expected from a professional is much more diverse than it was just a few decades ago. Parallel to embracing globalization, managers need to be aware of local market characteristics and should also possess the skills and knowledge to access these markets with digital means.

The ICDM programme not only offers students a unique combination of skills and knowledge in marketing and sales, digitalisation, social media and international commerce but also opportunities to pursue professional projects at various local and multinational companies.

Semester starts

September

Degree info

  • Master of Science
  • 1,5 academic years / 90 ECTS
  • Language of instruction: English
  • Tuition fee: 11 500€ / academic year

Edunation application period

1.1.2021-31.7.2021

Objectives

The master programme in International Commerce & Digital Marketing blends international students coming from various backgrounds and with different experiences creating a truly diverse atmosphere.

Students will work on real-world commercial projects and digital marketing missions designed in collaboration with local and international partner companies allowing them to obtain the managerial skills and explore the usage of digital tools for brand management and customer management through the different media channels.

Lectures are delivered by:

  • Practitioners, experts and managers from the business world who transfer their experiences in terms of knowledge and concrete examples to the students
  • Faculty professors recongised as leaders in their fields of study.
Structure

Semester 1

Digital Marketing

  • Marketing Communications & Media Management
  • Designing and Managing Marketing Research Projects
  • Social Media and Community Management
  • Digital Marketing
  • Web Site Development
  • Web Analytics
  • Competitive Pricing
  • DM Project
Management & Communication Skills

  • Introduction to Business
  • Mastering Data in Excel
  • French Language Classes (or Certification Voltaire)
  • Thesis Methodology I

Career Development & Counseling

  • Job Marketing
  • Individual counseling
  • Meeting with Practitioners

Semester 2

International Commerce & Business

  • International Commerce
  • International Business and Geopolitics
  • International Marketing
  • International Contract Law
  • Cross-Cultural Marketing
  • Sales Techniques
  • Negociation Skills
  • Business Data Analysis
  • Digital Tools
  • “Les Négociales” Challenge
  • IC Project
Management & Communication Skills

  • Strategic Management
  • Information Systems for Managers
  • French Language Classes (or Certification Voltaire)
  • Thesis Methodology II

Career Development & Counseling

  • Job Marketing
  • Individual counseling
  • Meeting with practitioners (PMI)/conferences

Semester 3

Professional Mission & Thesis

  • Master’s Thesis
  • Oral Defense
  • Company Assessment
Career Opportunities

Graduates of the program can work in the following occupations, for example:

On International Commerce Side

  • Export Manager
  • Sales / Commercial Manager
  • International Commercial Manager
On Marketing and Sales Side

  • Product Manager
  • Social Media Manager
  • International Marketing Manager
Admission Criteria

The admission requirements for the program can be found on the university page.

Tuition fee & Scholarships

Further information about the tuition fee and available scholarships for the program can be found on the university page.

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