MSc in International Sport and Event Management

Graduates will be able to:

• Organize and manage sporting events—from local to international championships
• Design and implement sponsorship and marketing initiatives for sports brands
• Lead CSR-driven and sustainable event strategies
• Negotiate and work with diverse stakeholders including federations, sponsors, and media
• Build effective fans’ experiences, ticketing models, and venue management systems
• Coach sports careers, network within the sector, and drive innovations in sport

Long Track (~18 months) and Short Track (~12 months) comprising:

• Pre-specialization: management fundamentals, sustainability, public speaking, data management, team leadership
• Specialization: sport event marketing, sponsorship activation, legal frameworks, brand and fan experience strategy, e-sport management
• Experiential components: case studies, Roland® simulations, live projects with organizations like UEFA, NBA, PSG
• Additional modules: CSR, sustainability tours (e.g. eco-stadium visits), personalised coaching, and study trips
• Capstone: final dissertation/business project + 4–6 month internship

Graduates qualify for roles such as:

• Sports Events/Operations Manager
• Sponsorship & Brand Manager
• Venue or Stadium Manager
• Hospitality & Guest Services Leader
• Sports Marketing Consultant
• E‑Sport Event Coordinator

Supported by KEDGE’s alumni network of 800+ professionals and strong employer connections

• For M1 entry: Bachelor’s degree (minimum 3 years)
• For M2 entry: 4-year Bachelor’s degree or 3-year degree with at least 3 years of relevant work experience
• English proficiency:
  • TOEIC: minimum 785 (800+ needed for graduation)
  • IELTS: minimum 6.0 (6.5+ for diploma eligibility)
  • TOEFL: minimum 80
  • Cambridge English B2 or higher
  • Exemption possible for those with prior education in English

Further information about the tuition fee and available scholarships for the program can be found on the university page.