MSc in Marketing

Students graduating from this program will:

• Develop a proactive “time-to-market” mindset for agile and innovative marketing
• Gain technical proficiency in marketing tools, data analytics, and digital strategy
• Acquire advanced analytical ability for consumer insight, forecasting, and decision-making
• Build comprehensive digital skills through a partnership with Le Wagon coding bootcamp for an additional developer qualification

Long Track (2 years) and Short Track (1 year) feature:

• Pre-specialization and core marketing modules including market intelligence, brand strategy, and circular economy concepts
• Digital marketing tools, coding skills, and analytics
• Real-world experiences: group projects, hackathons, bootcamps, company case studies
• Final project and a 6-month internship culminating in a dissertation

Graduates are equipped for careers such as:

• Marketing Manager / Digital Marketing Specialist
• Brand Manager
• Customer Insights Analyst
• International Marketing or Trade Manager
• Communication, Events, or Project Manager

Supported by career services, corporate networking, and a global alumni network

• For M1 entry: Bachelor’s degree (minimum 3 years)
• For M2 entry: 4-year Bachelor’s degree or 3-year degree with at least 3 years of relevant work experience
• English proficiency:
  • TOEIC: minimum 785 (800+ needed for graduation)
  • IELTS: minimum 6.0 (6.5+ for diploma eligibility)
  • TOEFL: minimum 80
  • Cambridge English B2 or higher
  • Exemption possible for those with prior education in English

Further information about the tuition fee and available scholarships for the program can be found on the university page.