Overview

The MSc in Wine & Spirits Management is a specialized, full-time program offered by KEDGE Wine School across Bordeaux and Paris campuses. This advanced course combines rigorous academic training with rich industry engagement, equipping students to lead in global wine and spirits markets. Throughout this 18‑month journey—comprising three academic semesters and a 6‑month internship—participants deepen their expertise in brand strategy, market dynamics, and operational management. The program emphasizes real-world exercises, field studies, and close mentorship from leading figures in the wine and spirits industry.

Semester starts

October

Degree info

  • MSc in Wine and Spirits Management
  • Duration: 18 months (180 ECTS)
  • Language of instruction: English
  • Tuition fee: 21,500 EUR
  • Campus: Bordeaux & Paris

Edunation application period

Regular Admissions
ALL ROLLING:
• Other Non-EU Countries: 25.06.2026
• VN, PH, CN, JP: 28.07.2026
• EU Countries: 12.08.2026

Apply now

Graduates of this program will be able to:

  • Master the complexity of wine and spirits markets, including global supply chains, brand positioning, and distribution channels
  • Build brand strategies and marketing campaigns tailored to different consumer bases and cultural contexts
  • Conduct financial and market analyses that guide international expansion and portfolio management
  • Manage sales, negotiation, and partnerships across the wine and spirits ecosystem
  • Enhance leadership skills through real-world case studies, field visits, and engagement with industry partners
  • Enter careers with strong connections to major players, including LVMH, Pernod Ricard, Moët Hennessy, and family-owned producers
  • Theoretical modules: Wine and spirits market studies, consumer behavior, finance, and logistics
  • Practical workshops: Tasting seminars, strategic brand-building labs, wine tourism development
  • Field experiences: Visits to vineyards, distilleries, and top-tier producers, including excursions outside France
  • Internship: 6-month industry placement in production, marketing, distribution, consulting, or tourism
  • Final deliverable: Thesis or applied research project aligned with real-world business goals

Alumni typically pursue careers such as:

  • Brand & Marketing Manager (Wine & Spirits)
  • Export & International Sales Director
  • Wine Tourism and Event Manager
  • Portfolio or Category Manager
  • Trade & Distribution Specialist

Graduates benefit from strong industry networks and career support through the school’s wine-focused partners and global placement services.

  • For M1 entry: Bachelor’s degree (minimum 3 years)
  • For M2 entry: 4-year Bachelor’s degree or 3-year degree with at least 3 years of relevant work experience
  • English proficiency:
    • TOEIC: minimum 785 (800+ needed for graduation)
    • IELTS: minimum 6.0 (6.5+ for diploma eligibility)
    • TOEFL: minimum 80
    • Cambridge English B2 or higher
    • Exemption possible for those with prior education in English

Further information about the tuition fee and available scholarships for the program can be found on the university page.

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