MSc in Digital Marketing Management

• Combine foundational knowledge in marketing strategy with hands-on experience in content creation and digital tools
• Integrate CSR and sustainable marketing into digital campaigns
• Develop strong capabilities in CRM, brand management, innovation, and digital advertising
• Use tools such as Semrush, Salesforce, Google Trends, and HubSpot to implement data-driven marketing

Year 1 (M1)

• Core subjects: Marketing strategy, market intelligence, B2B marketing, omnichannel communication, design thinking, data analysis
• Optional semester abroad
• Language options: French + beginner-level Spanish, Italian, Chinese, or Arabic
• Includes a minimum 2-month internship or apprenticeship

Year 2 (M2)

• Advanced modules: Brand management, CSR, AI in marketing, CRM, digital advertising, marketing research, marketing innovation
• Includes a professional dissertation (Graduating Project)
• Minimum 4-month internship or apprenticeship
• Tools used: Semrush, Salesforce, Google Trends, HubSpot

Graduates can pursue roles such as:

• Digital Project Manager
• Brand Manager
• Trade Marketer
• Marketing & Communication Manager
• CRM Specialist
• Digital Transformation Project Manager
• International Sales Developer
• Internal Gamification Project Coordinator

Career support is available through mentoring, career coaching, networking events, and access to a global alumni network.

• For M1 entry: Bachelor’s degree (minimum 3 years)
• For M2 entry: 4-year Bachelor’s degree or 3-year degree with at least 3 years of relevant work experience
• English proficiency:
  • TOEIC: minimum 785 (800+ needed for graduation)
  • IELTS: minimum 6.0 (6.5+ for diploma eligibility)
  • TOEFL: minimum 80
  • Cambridge English B2 or higher
  • Exemption possible for those with prior education in English

Further information about the tuition fee and available scholarships for the program can be found on the university page.