MSc in International Management specializing in Luxury Marketing

By choosing this track, students will:

• Understand the unique dynamics of luxury brand positioning
• Gain expertise in luxury consumer psychology and behavior
• Learn marketing and communication strategies tailored for premium markets
• Explore the intersection of luxury and sustainability

Semester 1 (M1):

• Core management modules: project leadership, financial tools, intercultural teamwork
• Introductory courses: fundamentals of luxury markets, consumer insights
• Internship (min. 8 weeks)

Semester 2 (M2):

• Specialization courses: luxury branding, experience design, trend forecasting, omnichannel retail
• Business ethics and strategy core
• Final internship or dissertation project (min. 4 months)

This track prepares students for roles such as:

• Brand Manager – Luxury Sector
• Marketing Manager – Fashion/Cosmetics
• Luxury Retail or Events Specialist
• Product Manager – Premium Brands

Career support provided through the school’s dedicated resources and alumni network.

• For M1 entry: Bachelor’s degree (minimum 3 years)
• For M2 entry: 4-year Bachelor’s degree or 3-year degree with at least 3 years of relevant work experience
• English proficiency:
  • TOEIC: minimum 785 (800+ needed for graduation)
  • IELTS: minimum 6.0 (6.5+ for diploma eligibility)
  • TOEFL: minimum 80
  • Cambridge English B2 or higher
  • Exemption possible for those with prior education in English

Further information about the tuition fee and available scholarships for the program can be found on the university page.