MSc in International Management Specializing in Marketing

This specialization aims to:

• Strengthen skills in global marketing management
• Equip students with tools in digital, omnichannel, and content marketing
• Foster data-driven decision-making in consumer research
• Prepare for leadership roles in brand development and campaign strategy

Semester 1 (M1):

• Core business modules: project management, financial tools, cross-cultural communication
• Intro to Finance: financial accounting and investment analysis
• Internship (min. 8 weeks)

Semester 2 (M2):

• Advanced finance courses: applied economics, financial markets, and risk assessment
• Core modules in strategy and CSR
• Final internship or thesis project (min. 4 months)

Graduates are ready for roles like:

• Marketing Manager
• Brand Strategist
• Digital Marketing Specialist
• Customer Insights Analyst

Career guidance available via Rennes SB’s Career Centre and alumni network.

• For M1 entry: Bachelor’s degree (minimum 3 years)
• For M2 entry: 4-year Bachelor’s degree or 3-year degree with at least 3 years of relevant work experience
• English proficiency:
  • TOEIC: minimum 785 (800+ needed for graduation)
  • IELTS: minimum 6.0 (6.5+ for diploma eligibility)
  • TOEFL: minimum 80
  • Cambridge English B2 or higher
  • Exemption possible for those with prior education in English

Further information about the tuition fee and available scholarships for the program can be found on the university page.