MSc in Luxury Marketing and Brand Management

• Develop a deep understanding of luxury brand strategy and digital marketing trends
• Learn to manage brand identity in sustainability- and CSR-oriented high-end markets
• Gain experience in luxury consumer behavior, influencer marketing, and omnichannel strategy
• Combine theory with real-world luxury projects and internships

Year 1 (M1)

• Core subjects: management, strategy, data analysis, sustainable change, cultural diversity
• Practical modules: sustainable event management, service marketing, social media, digital project tools
• Language courses: French + optional beginner-level Spanish/Italian/Chinese/Arabic
• Includes a minimum 2-month internship

Year 2 (M2)

• Advanced topics: CSR, luxury consumer behavior, brand management, digital & influencer marketing, omnichannel strategy
• Professional dissertation (Graduating Project)

Minimum 4-month internship requirement

Graduates typically pursue roles such as:

• Events Project Manager
• Product Planning Director
• Client Operations Manager
• Customer Community Consultant
• Hotel Manager
• Brand Manager
• Trade Marketing Executive
• E‑retail Manager

Career guidance and support are provided by Rennes SB’s Career Centre and alumni network.

• For M1 entry: Bachelor’s degree (minimum 3 years)
• For M2 entry: 4-year Bachelor’s degree or 3-year degree with at least 3 years of relevant work experience
• English proficiency:
  • TOEIC: minimum 785 (800+ needed for graduation)
  • IELTS: minimum 6.0 (6.5+ for diploma eligibility)
  • TOEFL: minimum 80
  • Cambridge English B2 or higher
  • Exemption possible for those with prior education in English

Further information about the tuition fee and available scholarships for the program can be found on the university page.