Kajaani University of Applied Sciences‘ unique degree program in Electronic Sports (eSports) provides you a high quality, practically oriented education in order to become an electronic sports business expert. The program is very first of its kind in the whole world.

eSports is a computer-based, competitive sport broadcast to a live audience. eSports has been becoming increasingly popular since the beginning of the 21st century. In addition, it has a huge impact on the sports industry. In Finland, it is also one of the fastest-growing top sports.

eSports is a natural part of many young people’s everyday lives all around the world. Professional video game competitors have generated millions in revenue over the past few years thanks to sponsorship and advertising.

Now you have the unique opportunity to be in the front line of this new business area! Study a degree in eSports at KAMK to become a professional in the eSports Business!

Semester starts


Degree info

  • Bachelor of Business Administration (BBA)
  • 3,5 academic years / 210 ECTS
  • Language of instruction: English
  • Tuition fee: 7 000€ / academic year

Edunation application period

Joint Application
• 27.12.2023 – 12.01.2024
Pathway to Finland program
• Online studies: 31.07.2024
• Study hub in Finland: 20.05.2024

The degree provides you with an understanding of the diverse business operations and business elements of competitive gaming. Furthermore, you will master managing and planning eSports as a business enterprise.

In basic studies, you will gain business competence needed to understand the processes of business operations and the eSports landscape.

In professional studies, you will study management and leadership, eSports event management and managing and planning international operations. You will also dive in deeper to the eSports landscape to learn about the eSports business, games, publishers and the community.

In the optional studies, you have a chance to specialize in coaching, event management, game development, entrepreneurship or in R&D projects.

Completing the practical training (30 ECTS) and thesis (15 ECTS) within the same field will enable further expertise in the chosen field. The studies will include field trips to explore the events in eSports but also arranging their own eSports events in locally.

As a professional in eSports Business, you can be working with developing and managing partnerships and business collaborations (such as advertising, marketing, sponsorships…). Your tasks may also include identifying new products or distribution opportunities, negotiating agreements, sourcing sponsors or do market analyzing, research or financial modeling to help to make the business decisions.

Depending on the area of your specialization, you can choose to coach players and team members, start your own business or work in game development.

KAMK, together with Vuokatti-Ruka Sports Academy (VRUA) and with the Finnish Association of Electronic Sports (SEUL) is building an international eSports hub known as the eSports Centre in Kainuu. The project aims at designing and implementing a new eSports athlete’s path alongside traditional sports offered at VRUA. In addition to Sports Academy operations, the project will build an international eSports Camp concept for top athletes and teams. Future plans include e-athlete coaching and training camp activities and developing athlete testing services.

For many years, KAMK has been at the forefront of game and simulator education and application development in Finland and Europe.  The university was among the first educational establishments in Europe to be accepted to the world famous German game engine manufacturer’s, Crytek, VR First program. Therefore, KAMK has the latest virtual reality hardware and software available.

KAMK also runs a Nordic eSports Academy (summer school) that aims at improving the students’ overall knowledge of the eSports industry and improve their game playing skills towards professional level.

Our Pathway to Finland program offers guaranteed access to KAMK’s bachelor programs and you can get accepted within 2 days. The admission requirements are:

  • High school diploma / Higher Secondary Education
  • Transcript of records
  • Proof of English language: from IELTS 5.0, TOEFL IBT 35-45, Duolingo 75-80, or equivalent
  • Copy of passport ID page

You can find more information about the English language requirement on our page.

Do not miss this opportunity and APPLY NOW to join the best education system in the world, Finland.

The students are admitted on a first-come, first-served basis.

The admission requirements for the program can be found on the university page.

Further information about the tuition fee and available scholarships for the program can be found on the university page.


Read more in our FAQ