To remain competitive, companies need to excel in global marketing management.
Global markets are characterized by high levels of uncertainty. In addition, the trend of digitalization is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision-making is increasing. Data-based strategic decision-making and marketing analytics represent the key competencies of today’s marketing managers.
In this Master’s program, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. The curriculum of this EPAS accredited program is carefully designed to carry strong career-building potential.
During your studies, you will gain real-life competencies in case studies, simulation games, elevator pitches, company assignments and role-playing. You will develop a creative, customer-focused and data-driven approach to solving business problems.
The curriculum of this Master’s program covers a wide spectrum of elements supporting the corporate learning experience. For example, courses incorporating field-based experiential learning typically promote company input and involvement, reflectivity, active engagement, the development of problem-solving, information-gathering and analytical skills, oral presentation skills and company feedback.
You will develop a market-oriented, global, entrepreneurial, and sustainable mindset, see dynamic business environments as opportunities, and be able to make strategic marketing decisions in such environments.
During your studies, you will acquire:
- professional skills, knowledge and relevant business skills to analyze challenges in the international marketing environment and develop and critically evaluate international marketing-related strategies and their implementation;
- competence in applied business research: you will be able to analyze related research problems systematically, produce academic research according to the principles of good scientific conduct, draw justified conclusions and discuss the implications of research results analytically;
- a responsibility perspective on business decisions: you will have a profound understanding on the business-related responsibility issues and will be able to evaluate the consequences of business decisions critically from a responsibility perspective;
- teamwork skills to collaborate and communicate with others and be an effective team member capable of solving problems.
The program includes core, advanced specialization, minor and language studies.
Core studies, 48 ECTS credits, include courses on strategic marketing, the internationalization of firms, the marketing of high technology innovations, marketing analytics and digital marketing.
Advanced specialization studies, 12 ECTS credits, focus on planning, organizing, implementing and managing international marketing activities, and international entrepreneurship and marketing.
Minor studies, 24–25 ECTS credits, deal with sustainable business, digitalization and analytics, strategy and innovation, international business and entrepreneurship.
Language studies (excl. English), 6 ECTS credits.
The Master’s thesis, 30 ECTS credits, is an advanced research project completed during the fourth semester. The Master’s thesis requires approximately six months of full-time work.
Earning your degree in international marketing gives you many different employment options.
In global competition, you will be prepared to assume leadership positions in marketing and sales in internationally operating companies.
The marketing world is constantly changing and developing. A career in marketing is not monotonous; you do not keep doing the same thing every day, which makes it so interesting