Overview

Our Master of Culture and Arts in Creativity and Arts in Social and Health Fields (CRASH) helps you become better at using creativity and the arts to improve health, happiness, inclusion, and community in society.

After graduating, you’ll have a fresh perspective on how creativity is important in people’s lives and be able to use this new understanding in your work.

The program is also designed to bring together knowledge from different areas both locally and globally, and it also helps you get better at working with people from different fields and across different countries.

In general, the program is for professionals in culture, arts, social services, and healthcare who want to learn and work across multiple fields.

Semester starts

August

Degree info

  • Master of Culture and Arts
  • Campus: Arabia Campus
  •  1 year / 60 ECTS credits
  • Language of instruction: English
  • Mode of Studies: Contact teaching
  • Tuition fee: 12 500€ / academic year

Edunation application period

Regular Admissions
•Joint: 31.12.2025 - 15.01.2026
•Rolling: TBA

Apply Here

The programme is designed to help you:

  • Apply behavioral science and psychology in design contexts.
  • Use quantitative methods and data-driven insights for evidence-based decision-making.
  • Employ systems thinking to understand complexity and interconnected challenges.
  • Consider ethics and societal impact when designing for change.
  • Strengthen your design practice with practical, real-world applications through projects and thesis work.

Graduates will emerge as reflective, responsible, and impact-driven professionals who can design solutions that influence behaviors, improve systems, and create meaningful societal change.

The degree is intensive and practice-oriented, combining coursework with applied projects:

  • Autumn semester:
    • Behavioral Design
    • Behavioral Design Methods and Tools
    • Quantitative Research in Design
    • Measurement and Analytics
    • Systems Thinking and Design
    • Societal Change
  • Spring semester:
    • Master’s Thesis (project-based, focused on a real-world challenge)
    • Elective Studies

While the theoretical foundation is strong, the programme emphasizes hands-on and project-based learning. The thesis functions as both a research exercise and a professional portfolio project, bridging theory with practice.

Graduates of the programme are prepared for strategic and design-oriented roles where behavioral insight is key. Possible career paths include:

  • Behavioral Designer
  • UX / Service Designer
  • Design Strategist
  • Innovation Consultant
  • Public Sector or NGO Design Professional

With expertise spanning behavioral insight, data-driven decision-making, and ethical design, you’ll be highly sought after in sectors such as healthcare, sustainability, education, government, digital services, and beyond — both in Finland and internationally.

The admission requirements for the program can be found on the university page. 

Further information about the tuition fee and available scholarships for the program can found on the university page.

Do you have any Questions?

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