Companies nowadays cannot merely concentrate on domestic markets if they want to remain competitive.
International marketing allows marketing managers to look for growing target markets and product opportunities overseas. Today, the marketplace has expanded globally. For companies to continue to grow successfully, marketing managers have to constantly look for overseas opportunities to increase the company’s market share.
In this Master’s Programme you will study courses about consumer attitudes to products, services and businesses and consumer behaviour in a rapidly changing world. Through these courses you will develop a more creative, flexible and customer-focused approach.
Degree: Master of Science in Economics and Business Administration Extent of studies: 120 credits Duration: 2 academic years Studies begin: September Language of instruction English
You will acquire an in-depth knowledge and understanding of international business strategy processes of all types of firms and be able to outline the current challenges in international marketing and possess skills to propose solutions to them.
You will be able to interpret the special characteristics of an international knowledge-intensive environment and innovations and their role in marketing decision-making.
You will also learn how to apply different marketing tools and strategies in the context of technology and knowledge-intensive markets and how to analyse and criticise firms’ strategic marketing decisions in these markets.
After completing this degree programme you will have acquired comprehensive theoretical and practical competencies in strategic international marketing management in turbulent global environments.
You will develop your competencies in analytical skills, intercultural issues and combining business and technology.
The programme includes core studies, specialisation studies, minor studies and language studies.
Core studies (42 ECTS credits) include courses on strategic marketing, internationalisation of the firm and technology management and digitalisation.
Specialisation studies (48 ECTS credits) include courses on topics such as marketing of high technology innovations, international entrepreneurship and international business strategies.
Minor studies (24-25 ECTS credits) include courses on sustainability or knowledge and innovation management.
Language studies (not English), 6 ECTS credits.
Master’s thesis and seminar, 30 ECTS credits, is a part of specialisation studies. The thesis is an advanced research project, which requires approximately six months of full-time work. It is completed during the fourth semester of the degree programme.
With LUT’s Master’s profile, you can become not only a specialist, but also an entrepreneur.
Graduates from this degree programme have found specialist positions in a broad range sectors and firms: marketing, international business, product development, sales, logistics, international service business, consulting, and market research in companies like Nokia, Google, or Navteq.
GMAT/ GRE minimum scores
Applicants for this program need to submit one of the following test results with the required minimum scores:
Total score 550
(2) GRE General:
Verbal Reasoning 152
Quantitative Reasoning 152
Analytical Writing 3.0
For more information of required documents, please go to the university page.